CATERPILLAR INTRODUCES NEW PRODUCT SUPPORT STRATEGY FOR MINI HYDRAULIC EXCAVATOR RUBBER BELTS Caterpillar


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CATERPILLAR INTRODUCES NEW PRODUCT SUPPORT STRATEGY FOR MINI HYDRAULIC EXCAVATOR RUBBER BELTS [PELJ0366]
UNDERCARRIAGE
UNDERCARRIAGE GP
CATERPILLAR INTRODUCES NEW PRODUCT SUPPORT STRATEGY FOR MINI HYDRAULIC EXCAVATOR RUBBER BELTS
 Information Release Memo

UC04-14 

 
  AVS?

Undercarriage  

 

June 2004   

AVSpare INTRODUCES NEW PRODUCT SUPPORT STRATEGY FOR MINI HYDRAULIC EXCAVATOR RUBBER BELTS

This IRM announces the pricing alignment, advertising campaign, and improved availability of AVSpare? Mini Hydraulic Excavator (Mini Hex) Rubber Belts for the 301.5 through the 305CR models.  Current support of this product has over 700 belts in Cat parts distribution facilities worldwide.  This inventory will continue to be maintained and adjusted as worldwide demand dictates.

 


 

 

Pricing Alignment

 A pricing review was completed as part of a team focused on sales growth.  The pricing review incorporated belt features, third party accelerated wear testing, competitive pricing surveys, and customer satisfaction surveys.  On April 5, 2004 the results of the review were implemented to improve the price/value relationship.

Advertising Campaign

 AVSpare has developed an ad campaign to grow the sales of Mini Hex belts.  The campaign, which will begin Summer 2004 in multiple national publications (Ad pictured on page 1) focuses on critical customer requirements derived from customer satisfaction surveys.  The advertisement, along with the pricing alignment, is focused on bringing the Mini Hex customer back to their local Cat dealer for replacement belts.

Inventory Adjustment

 In support of both the ad campaign and the new pricing strategy, we have implemented a 15% increase in belt inventory to support the anticipated growth in demand.

 

 

Mini Hex Belt Part Number to Machine Coverage

Model

Belt P/N

Circum.

Pitch

Links

301.5

234-9368

2976 mm

48 mm

62

301.6 / 301.8

234-9369

6138 mm

48 mm

66

302.5

146-6062

4095 mm

52.5 mm

78

303CR / 303.5

153-5982

4410 mm

52.5 mm

84

304CR / 304.5 / 305CR

153-5981

5256 mm

72 mm

73

 

 

Independent Belt Testing Results

 Testing conducted by an independent third party lab included AVSpare belts for a 301.5 Mini Hydraulic Excavator and the same size belt from a leading aftermarket belt supplier.  The testing focused on measuring tread wear under controlled conditions.  The independent lab ran tread cap abrasion resistance testing using DIN procedures 53516.  This testing removes rubber plugs from the belts at approximately 90-degree locations for a total of 12 plugs per belt sample.  The sample volumes are accurately measured before and after the samples are run on a Zwick Abrasion tester.  Samples with less volume reduction indicate less wear.  The results were:

 

Branded Manufacturer

Average Volume Loss

(12 Samples) cu. mm.

AVSpare Wear Life Advantage

AVSpare

150.8

13%

Leading Aftermarket Supplier

172.5

 

 In this controlled scientific wear test with 12 samples from each belt the AVSpare Mini Hydraulic Excavator Belt wore 13% less (21.7 cu. mm) than did the leading aftermarket supplier?s samples. (It should be noted with any kind of scientific testing with small sample sizes there can be statistical errors that exist.  Further testing would be required to statistically show with a high degree of confidence that the results discussed here could be applied to every AVSpare Mini Hex Belt and every belt from the leading aftermarket supplier)

Warranty

Please refer to the AVSpare Warranty Statement for: Compact Wheel Loaders, Mini Hydraulic Excavators, Skid Steer Loaders and Multi Terrain Loaders New Replacement Engines And Associated Work Tools (SELF5324-01)

 

Reference & Promotional Materials

 

REHS1300      Special Instruction ? Evaluating the Condition of Rubber Tracks

This special instruction includes information and illustrations of the different types of damage.  Also included are causes and the recommend prevention in order to increase the service life of rubber tracks.

 

 

 

 
PELJ0366

AVSpare?

?2003 AVSpare

Information System:

CUSTOM TRACK SERVICE HANDBOOK TRANSLATIONS
D5N/M CAT® SystemOne� UNDERCARRIAGE
D6N/M CAT SystemOne UNDERCARRIAGE
D6R/H CAT� SystemOne� UNDERCARRIAGE
CHANGE OF CORE CRITERIA FOR UPGRADE TO NEW CRANKSHAFTS
REMANUFACTURED FUEL VALVE GROUPS FOR GAS 3500
3RD QUARTER 2004 AVAILABILITY OF VVA FOR C11/C13
PRODUCT UPGRADE: XT-6TM HOSE & COUPLINGS TO XT-6 ES COMPONENTS
THE REMANUFACTURED PRODUCTS GROUP ANNOUNCES A
CATERPILLAR® REMANUFACTURED HYDRAULIC CYLINDER ASSEMBLY AND ROD ASSEMBLY PRODUCT LINES EXPANDED
APPEARANCE CHANGE ON CAT® REMAN 3176, 3196, C-10,C-12, 3406E, C-15 and C-16
ONLINE ACCESS TO CATERPILLAR® UNDERCARRIAGE INFORMATION SYSTEM (UCIS)
REMANUFACTURED GOVERNOR GROUPS FOR 3114 & 3116 ENGINES
REMANUFACTURED HEUI PUMPS FOR C7 AND C9 ENGINES WITH ACERT® TECHNOLOGY FOR ON-HIGHWAY TRUCK, GENSET, MARINE AND MACHINE APPLICATIONS
NEW SINGLE PIECE FORGED STEEL (SPFS) PISTON RELEASED FOR CATERPILLAR®
REMANUFACTURED FUEL INJECTOR GROUPS WITH IMPROVED COATED PLUNGERS FOR VARIOUS D3500 STANDARD & LONG STROKE APPLICATIONS
CATERPILLAR CLASSIC PARTS FOR D300/3300 PRE-COMBUSTION (PC) ENGINES - UPDATED
GREASE LUBRICATED PIN AND BUSHING GROUPS FOR 330 - 315 HYDRAULIC EXCAVATORS
UNDERCARRIAGE RESOURCE CD 2nd EDITION
CATERPILLAR® REMANUFACTURED FUEL INJECTOR FOR 3126B AND C7 MARINE ENGINES
CATERPILLAR® REMANUFACTURED FUEL INJECTOR PRODUCT LINE EXPANDED
SystemOneTM  UNDERCARRIAGE PLASTIC MODEL AVAILABLE
D3G/C, D4G/C, 935C/B, 931C/B, 931, 933C CLASSIC LINK ASSEMBLIES 6.125" PITCH- 9/16" BOLT
SEALED AND LUBRICATED TRACK LINK ASSEMBLY NOW CONTAIN SYNTHETIC OIL